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Scoring Points: How Tesco Is Winning Customer Loyalty Clive Humby, Terry Hunt
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Many of these will go to vast lengths to earn points that they can then exchange for money off products in-store, or redeem with one of Tesco's many partners, for things like day outs and hotel stays. It felt like a win-win and usage of the scheme soared. Scoring Points: How Tesco Is Winning Customer Loyalty. ISBN13: 9780749453381Condition: NEWNotes: Brand New from Publisher. Swiping their grocery club's loyal-customer card has become second nature to shoppers these days. What is new is the understanding that short-term promotions can prove extremely powerful, especially when run in tandem with traditional loyalty schemes, as in the Tesco model. If you haven't already find a copy of "Scoring Points: How Tesco Continues to Win Customer Loyalty" it's available on Amazon both in paper and on the Kindle. Posted by carrie77 on 4/9/2007 at 7:42 AM Moderator. Scoring.Points.How.Tesco.Is.Winning.Customer.Loyalty.pdf. Scoring Points: How Tesco is Winning Customer Loyalty book download Download Scoring Points: How Tesco is Winning Customer Loyalty "Scoring Points" is one of the seminal marketing books of the last. Over the coming years, what started as a pretty innocuous loyalty scheme grew into what many consider one of the world's most successful customer loyalty programs. For example, in 2007, Wal-Mart's sales were approximately 4.5 times greater than those of its largest supplier, Procter & Gamble.1 Consolidation and retailers' global scale have reduced the number of “buying points” that manufacturers can . Tim is also the author of Scoring Points: How Tesco is Winning Customer Loyalty (2004); Knockoff: the Deadly Trade in Counterfeit Goods (2006) and Not One of Us: the Trial the Changed Policing in Britain for Ever (2007). The Co-operative has been using similar schemes for years. A good read on loyalty cards is Scoring Points: How Tesco Continues to Win Customer Loyalty Hope this helps. In exchange for the customer base. Product DescriptionSwiping a grocery store's loyal-customer card has.