Mastering Data Mining: The Art and Science of Customer Relationship Management by Gordon S. Linoff, Michael J. A. Berry

Mastering Data Mining: The Art and Science of Customer Relationship Management



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Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry ebook
Publisher: Wiley
ISBN: 0471331236, 9780471331230
Format: pdf
Page: 512


Michael Berry and Gordon Linoff “Mastering Data Mining- Art & science of CRM”, Wiley Student Edition 7. Mastering Data Mining: The Art and Science of Customer. Jim Goodnight, President and Cofounder, SAS Institute Inc. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd Edition. Deshpande, “Multidimensional Data Analysis and Data Mining Dreamtech Press 8. There are a lot of books about data mining and CRM. Mastering Data Mining: The Art and Science of Customer Relationship Management 18. Mastering Data Mining: The Art and Science of Customer Relationship Management. 0471331236 Mastering Data Mining: The Art and Science of Customer Relationship Management Michael J. Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know 19.

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